Privacy Policy

Introduction and overview

We have written this privacy policy (version 27.06.2024-112822028) to inform you in accordance with the requirements of General Data Protection Regulation (EU) 2016/679 and to explain to applicable national laws which personal data (data for short) we, as the controller — and the contract processors commissioned by us (e.g. providers) — process, will process in the future and what lawful options you have. The terms used are to be understood as gender-neutral.
In short: We will provide you with comprehensive information about the data that we process about you.

Privacy statements usually sound very technical and use technical legal terms. This privacy policy, on the other hand, is intended to describe the most important things to you as simply and transparently as possible. As far as it is conducive to transparency, technical Terms explained in a reader-friendly way, provides links to further information, and graphics put to use. We hereby inform you in clear and simple language that we only process personal data as part of our business activities if there is a corresponding legal basis. This is certainly not possible if you provide concise, unclear and legal-technical explanations, as they are often standard on the Internet when it comes to data protection. I hope you find the following explanations interesting and informative and perhaps there is some information that you did not know yet.
If you still have any questions, we would like to ask you to contact the responsible body mentioned below or in the legal notice, follow the existing links and look at further information on third-party sites. Our contact details can of course also be found in the legal notice.

Scope of application

This privacy policy applies to all personal data processed by us in the company and to all personal data that companies commissioned by us (contract processors) process. By personal data, we mean information within the meaning of Article 4 No. 1 GDPR, such as the name, e-mail address and postal address of a person. The processing of personal data ensures that we can offer and bill for our services and products, whether online or offline. The scope of this privacy statement includes:

• all online presences (websites, online shops) that we operate
• Social media appearances and email communication
• mobile apps for smartphones and other devices

In short: The privacy policy applies to all areas in which personal data in the company is processed in a structured manner via the mentioned channels. Should we enter into legal relationships with you outside of these channels, we may inform you separately.

legal bases

In the following privacy policy, we provide you with transparent information on the legal principles and regulations, i.e. the legal bases of the General Data Protection Regulation, which enable us to process personal data.
As far as EU law is concerned, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 27 April 2016. This EU General Data Protection Regulation can of course be found online at EUR-Lex, access to EU law, at https://eur-lex.europa.eu/legal-content/DE/ALL/?uri=celex%3A32016R0679 Read up.

We only process your data if at least one of the following conditions applies:

1. consent (Article 6 paragraph 1 lit. a GDPR): You have given us your consent to process data for a specific purpose. One example would be saving the data you entered in a contact form.
2. treaty (Article 6 paragraph 1 lit. b GDPR): In order to fulfill a contract or pre-contractual obligations with you, we process your data. For example, when we conclude a purchase contract with you, we need personal information in advance.
3. Legal obligation (Article 6 paragraph 1 lit. c GDPR): If we are subject to a legal obligation, we process your data. For example, we are required by law to keep invoices for accounting purposes. These usually contain personal data.
4. Legitimate interests (Article 6 paragraph 1 lit. f GDPR): In the case of legitimate interests that do not restrict your fundamental rights, we reserve the right to process personal data. For example, we must process certain data in order to be able to operate our website securely and economically efficiently. This processing is therefore a legitimate interest.

As a rule, we do not have any other conditions, such as the use of recordings in the public interest and the exercise of public authority as well as the protection of vital interests. Insofar as such a legal basis should be relevant, it will be shown in the appropriate place.

In addition to the EU regulation, national laws also apply:

• In austria Is this the Federal Act on the Protection of Individuals with regard to the Processing of Personal Data (Data Protection Act), short DSG.
• In germany Does that apply Federal Data Protection Act, briefly BDSG.

If other regional or national laws apply, we will inform you about them in the following sections.

Contact details of the person responsible

If you have any questions about data protection or the processing of personal data, you will find the contact details of the responsible person or body below:

Seisenbacher GmbH
Schwarzenberg 82
A-3341 Ybbsitz

email: office@seisenbacher.com
telephone: +43 50 119 — 100
Impressum: https://seisenbacher.com/rechtliches/impressum

Storage period

The fact that we only store personal data for as long as is absolutely necessary to provide our services and products is a general criterion for us. This means that we delete personal data as soon as the reason for the data processing no longer exists. In some cases, we are required by law to store certain data even after the original purpose has ceased to exist, for example for accounting purposes.

Should you wish to delete your data or withdraw your consent to data processing, the data will be deleted as quickly as possible and unless there is an obligation to store it.

We will inform you about the specific duration of the respective data processing below, provided that we have further information about this.

Rights under the General Data Protection Regulation

In accordance with Articles 13, 14 GDPR, we inform you of the following rights that you are entitled to so that data is processed fairly and transparently:

• According to Article 15 GDPR, you have the right to information as to whether we process your data. If this is the case, you have the right to receive a copy of the data and to know the following information:
  • for what purpose we carry out the processing;
  • the categories, i.e. the types of data that are processed;
  • Who receives this data and when the data is transferred to third countries, how security can be guaranteed;
  • how long the data is stored;
  • the existence of the right to correct, delete or restrict processing and the right to object to processing;
  • that you can complain to a supervisory authority (links to these authorities can be found below);
  • the origin of the data if we did not collect it from you;
  • Whether profiling is carried out, i.e. whether data is automatically evaluated in order to obtain a personal profile about you.
• According to Article 16 GDPR, you have the right to correct the data, which means that we must correct data if you find errors.
• According to Article 17 GDPR, you have the right to delete (“right to be forgotten”), which in concrete terms means that you may request the deletion of your data.
• According to Article 18 GDPR, you have the right to restrict processing, which means that we can only store the data but no longer use it.
• According to Article 20 GDPR, you have the right to data portability, which means that we will provide you with your data in a common format upon request.
• According to Article 21 GDPR, you have a right of objection, which, once enforced, entails a change in processing.
  • If the processing of your data is based on Article 6 (1) (e) (public interest, exercise of official authority) or Article 6 (1) (f) (legitimate interest), you can object to the processing. We will then check as quickly as possible whether we can legally comply with this objection.
  • If data is used for direct marketing purposes, you can object to this type of data processing at any time. We may then no longer use your data for direct marketing.
  • If data is used to carry out profiling, you can object to this type of data processing at any time. We are then no longer allowed to use your data for profiling.
• According to Article 22 GDPR, you may have the right not to be subject to a decision based exclusively on automated processing (for example profiling).
• According to Article 77 GDPR, you have the right to lodge a complaint. This means that you can complain to the data protection authority at any time if you believe that the processing of personal data violates the GDPR.

In short: You have rights — don't hesitate to contact the responsible body listed above!

If you believe that the processing of your data violates data protection law or your data protection claims have been violated in any other way, you can complain to the supervisory authority. For Austria, this is the data protection authority, whose website can be found at https://www.dsb.gv.at/ find. In Germany, there is a data protection officer for every federal state. For more information, you can contact Federal Commissioner for Data Protection and Freedom of Information (BfDI) turn around. The following local data protection authority is responsible for our company:

Austria Data Protection Authority

ladder: Dr. Matthias Schmidl
address: Barichgasse 40-42, 1030 Vienna
telephone no. : +43 1 52 152-0
email address: dsb@dsb.gv.at
Site: https://www.dsb.gv.at/

Data transfer to third countries

We only transfer or process data to countries outside the scope of the GDPR (third countries) if you consent to this processing or if there is any other legal permission. This applies in particular if processing is required by law or is necessary to fulfill a contractual relationship and in any case only to the extent generally permitted. In most cases, your consent is the most important reason that we have data processed in third countries. Processing personal data in third countries such as the USA, where many software manufacturers offer services and have their server locations, may mean that personal data is processed and stored in unexpected ways.

We expressly point out that, in the opinion of the European Court of Justice, there is currently an adequate level of protection for data transfer to the USA only if a US company that processes personal data of EU citizens in the USA is an active participant in the EU-US Data Privacy Framework. You can find more information about this at: https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en

Data processing by US services that are not active participants of the EU-US Data Privacy Framework may result in data not being processed and stored anonymously. In addition, US government authorities may have access to individual data. In addition, collected data may be linked to data from other services from the same provider, provided that you have a corresponding user account. Where possible, we try to use server locations within the EU, if this is offered.
We will inform you in more detail about data transfer to third countries at the appropriate points in this privacy policy, if this applies.

Data processing security

We have implemented both technical and organizational measures to protect personal data. Where possible, we encrypt or pseudonymize personal data. As a result, we make it as difficult as possible for third parties to infer personal information from our data.

Article 25 GDPR here speaks of “data protection through technology design and through privacy-friendly default settings” and means that both software (e.g. forms) and hardware (e.g. access to the server room) are always concerned with security and take appropriate measures. If necessary, we will look at specific measures below.

TLS encryption with https

TLS, encryption, and https sound very technical and they are. We use HTTPS (the Hypertext Transfer Protocol Secure stands for “secure hypertext transfer protocol”) to transfer data securely over the Internet.
This means that the complete transfer of all data from your browser to our web server is secured — no one can “listen”.

We have thus introduced an additional security layer and comply with data protection through technology design (Article 25 paragraph 1 GDPR). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission over the Internet, we can ensure the protection of confidential data.
You can recognize the use of this data transfer security by the small lock symbol

at the top left of the browser, left from the Internet address (e.g. examplepage.de) and the use of the https scheme (instead of http) as part of our Internet address.
If you want to know more about encryption, we recommend Google searching for “Hypertext Transfer Protocol Secure wiki” to get good links to further information.

communications

Communication summary👥 Data subjects: Anyone who communicates with us by telephone, e-mail or online form 📓 Processed data: e.g. telephone number, name, email address, entered form data. More details can be found in the contact type used in each case 🤝 Purpose: Processing communication with customers, business partners, etc. 📅 Storage period: Duration of the transaction and legal regulations ⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

If you contact us and communicate by telephone, e-mail or online form, personal data may be processed.

The data is processed to process and process your question and the related business transaction. The data is stored for just as long as required by law.

Affected persons

Everyone who seeks contact with us via the communication channels provided by us is affected by the processes mentioned above.

telephone

When you call us, the call data is stored pseudonymously on the respective device and by the telecommunications provider used. In addition, data such as name and telephone number can then be sent by e-mail and saved to answer the request. The data is deleted as soon as the transaction has ended and legal requirements allow it.

email

When you communicate with us by e-mail, data may be stored on the respective device (computer, laptop, smartphone,...) and data is stored on the email server. The data is deleted as soon as the transaction has ended and legal requirements allow it.

Online forms

When you communicate with us using an online form, data is stored on our web server and, if necessary, forwarded to an e-mail address from us. The data is deleted as soon as the transaction has ended and legal requirements allow it.

legal bases

The processing of data is based on the following legal bases:

• Art. 6 para. 1 lit. a GDPR (consent): You give us consent to store your data and continue to use it for purposes relevant to the business case;
• Art. 6 para. 1 lit. b GDPR (contract): There is a need to fulfill a contract with you or a processor such as the telephone provider or we must process the data for pre-contractual activities, such as preparing an offer;
• Art. 6 para. 1 lit. f DSGVO (legitimate interests): We want to conduct customer inquiries and business communication in a professional setting. This requires certain technical equipment, such as e-mail programs, Exchange servers and mobile operators, in order to be able to operate communication efficiently.

Email marketing introduction

Email marketing summary

👥 Affected: Newsletter subscribers

🤝 Purpose: Direct marketing via email, notification of system-relevant events

📓 Processed data: Data entered during registration but at least the email address. More

Details can be found in the email marketing tool used in each case.

📅 Storage period: duration of the subscription

⚖️ Legal bases: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (legitimate interests)

To keep you up to date at all times, we also use email marketing. If you have agreed to receive our emails or newsletters, your data will also be processed and stored. Email marketing is a part of online marketing. This involves sending news or general information about a company, products or services via email to a specific group of people who are interested in it. If you want to participate in our email marketing (usually via newsletter), you usually just need to sign up with your email address. To do this, fill out an online form and submit it. However, it may also happen that we ask you for your title and name so that we can also write to you personally. In principle, subscribing to newsletters works using the so-called “double opt-in process.” After you have signed up for our newsletter on our website, you will receive an email confirming your newsletter subscription. This ensures that the email address belongs to you and that no one has signed up with someone else's email address. We, or a notification tool we use, log every single login. This is necessary so that we can also prove that the registration process is legally correct. As a rule, the time of registration, the time of registration confirmation and your IP address are saved. In addition, it is also logged when you make changes to your saved data.

Why do we use email marketing?

Of course, we want to stay in touch with you and always present you with the most important news about our company. Among other things, we use email marketing — often just referred to as “newsletters” — as an essential part of our online marketing. If you agree or if permitted by law, we will send you newsletters, system emails or other notifications by email. When we use the term “newsletter” in the following text, we primarily mean emails sent regularly. Of course, we don't want to annoy you with our newsletter in any way. That is why we always strive to only offer relevant and interesting content. For example, you can find out more about our company, our services or products. Since we are always improving our offers, you will always find out via our newsletter when there is news or we are currently offering special, lucrative promotions. If we hire a service provider that offers a professional shipping tool for our email marketing, we do this in order to be able to offer you fast and secure newsletters. The purpose of our email marketing is basically to inform you about new offers and also to get closer to our business goals.

Which data is processed?

When you subscribe to our newsletter via our website, you confirm your membership in an email list. In addition to your IP address and e-mail address, your title, name, address and telephone number can also be saved. But only if you agree to this data storage. The data marked as such is necessary so that you can participate in the service offered. This information is voluntary, but failure to provide it means that you cannot use the service. In addition, information about your device or your preferred content may also be stored on our website. To learn more about saving data when you visit a website, see the “Automatic data storage” section. We record your declaration of consent so that we can always prove that it complies with our laws.

Duration of data processing

If you unsubscribe from our email/newsletter mailing list, we may store your address for up to three years on the basis of our legitimate interests so that we can still prove your consent at that time. We may only process this data if we have to defend ourselves against any claims. However, if you confirm that you have given us consent to subscribe to the newsletter, you can submit an individual deletion request at any time. If you permanently object to your consent, we reserve the right to save your e-mail address in a blacklist. As long as you have voluntarily subscribed to our newsletter, we will of course also keep your email address.

Right to object

You can cancel your newsletter subscription at any time. All you have to do is withdraw your consent to subscribe to the newsletter. This usually only takes a few seconds or one or two clicks. In most cases, you will find a link right at the bottom of every email to cancel your newsletter subscription. If you really can't find the link in the newsletter, please contact us by email and we will cancel your newsletter subscription immediately.

legal basis

Our newsletter is sent on the basis of your consent (Article 6 (1) (a) GDPR). This means that we may only send you a newsletter if you have actively signed up for it beforehand. We may also send you promotional messages, provided that you have become our customer and have not objected to the use of your email address for direct marketing. Information about special email marketing services and how they process personal data — if available — can be found in the following sections.

Mailjet privacy policy

Mailjet privacy policy summary

👥 Affected: Newsletter subscribers

🤝 Purpose: Direct marketing via email, notification of relevant events

📓 Processed data: Data entered during registration, but at least the email address.

📅 Storage period: after the purpose has been fulfilled, the data will be deleted

⚖️ Legal bases: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (legitimate interests)

What is Mailjet?

We use Mailjet, a service for our email marketing, on our website. The service provider is the German company Mailjet GmbH, Alt-Moabit 2, 10557 Berlin, Germany. Mailjet was created in 2010 by Julien Tartarin, Wilfried Durand and Thibaud Elzière to specifically enable companies to send, receive and track email. Since its founding, the company has continued to grow and offers features such as creating appealing email templates, segmenting target groups and measuring campaign performance. By using Mailjet, personal data such as IP address, geographical data or contact details can be collected, stored and processed from you. In this privacy policy, we go into more detail about data processing by Mailjet so that you are well informed.

Why do we use Mailjet on our website?

First and foremost, we use the email marketing service to stay in touch with you and to be able to send you the most important news quickly and easily. We are always looking for the simplest and best solutions for our marketing measures. And that's also why we chose Mailjet's service. Although the software is very easy to use, it offers a large number of helpful features. With Mailjet, we can customize our newsletters and adapt them to our corporate design. Mailjet also offers us useful analysis options. For example, we find out whether and when the newsletter was opened. The software also recognizes which links you click on. This information helps us to better tailor our offer to your interests and wishes. After all, we want to offer you a service that supports you for your projects.

What data does Mailjet process?

When you subscribe to our newsletter via our website, you confirm your membership of a Mailjet email list by email. So that Mailjet can also prove that you have signed up to the “list provider”, the date of registration, the time and your IP address are saved. With the help of Mailjet, we can always keep you up to date and first-hand about what's happening in our company. However, you should know that during the subscription process for the newsletter, all data that you enter (such as your email address or your first and last name) is stored and managed on our server and by Mailjet. This also includes personal data. In the course of signing up, you also agree that we can send you the newsletter and reference is made to this privacy policy. In addition, data, such as click behavior in the newsletter, can also be processed. This information is used to send you emails and to enable certain other Mailjet functions (such as evaluation of newsletters).

How long and where is the data stored?

In principle, Mailjet deletes the data when it is no longer used for its own purposes. There are, of course, exceptions, particularly when legal obligations require data to be kept for a longer period of time. Web server logs that contain your IP address and technical data are deleted by Mailjet even if you unsubscribe from our newsletter. According to Mailjet's privacy policy, personal data will be deleted within a maximum of 90 days after the request for deletion.

Right to object

You can cancel your newsletter subscription at any time. All you have to do is withdraw your consent to subscribe to the newsletter. This usually only takes a few seconds or one or two clicks. In most cases, you will find a link right at the bottom of every email to cancel your newsletter subscription. If you really can't find the link in the newsletter, please contact us by email and we will cancel your newsletter subscription immediately. After unsubscribing, the personal data will be deleted from our server and from the Mailjet servers. You have the right to receive information about your stored data free of charge and, if applicable, a right to delete, block or correct it.

legal basis

If you have agreed that Mailjet may be used, the legal basis for the corresponding data processing is this consent. According to Article 6 (1) (a) GDPR (consent), this consent is the legal basis for the processing of personal data, as may occur when collected by Mailjet. We also have a legitimate interest in using Mailjet to optimize our online service and to design attractive and informative newsletters for you. The corresponding legal basis for this is Art. 6 para. 1 lit. f DSGVO (legitimate interests). If consent is not required, the newsletter is sent on the basis of the legitimate interest in direct marketing (Article 6 (1) (f)), insofar as this is legally permitted. We record your registration process so that we can always prove that it complies with our laws. You can find out more about the data that is processed by using Mailjet in the privacy policy at https://www.mailjet.com/de/rechtliches/datenschutzerklaerung/.

Order processing contract (AVV)

In this section, we would like to explain to you what an order processing contract is and why it is needed. Because the word “order processing contract” is quite a tongue twister, we will often only use the acronym AVV in the text. Like most companies, we do not work alone, but also use the services of other companies or individuals ourselves. By involving various companies or service providers, we may share personal data for processing. These partners then act as contract processors with whom we conclude a contract, the so-called Order Processing Agreement (AVV). The most important thing for you to know is that the processing of your personal data is carried out exclusively in accordance with our instructions and must be regulated by the AVV.

Who are contract processors?

As a company and website owner, we are responsible for all data that we process from you. In addition to those responsible, there may also be so-called contract processors. This includes every company or person that processes personal data on our behalf. More specifically and according to the GDPR definition: any natural or legal person, authority, institution or other body that processes personal data on our behalf is considered a processor. Contract processors can therefore be service providers such as hosting or cloud providers, payment or newsletter providers, or large companies such as Google or Microsoft.

To make the terms easier to understand, here is an overview of the three roles in the GDPR:

Affected person (you as a customer or interested party) → person responsible (we as a company and client) → Contract processor (service providers such as web hosts or cloud providers)

Content of an order processing contract

As already mentioned above, we have concluded an AVV with our partners, who act as contract processors. It states above all that the order processor processes the data to be processed exclusively in accordance with the GDPR. The contract must be concluded in writing, but in this context, the electronic conclusion of the contract is also considered “in writing”. Personal data is only processed on the basis of the contract. The contract must include:

• Commitment to us as responsible
• Duties and rights of the person responsible
• Categories of affected persons
• Type of personal data
• Type and purpose of data processing
• Subject and duration of data processing
• Place where data processing is carried out

Furthermore, the contract contains all obligations of the order processor. The most important duties are:

• measures to ensure data security
• to take possible technical and organizational measures to protect the rights of the data subject
• to maintain a data processing directory
• to cooperate with the data protection supervisory authority at the request of the data protection supervisory authority
• carry out a risk analysis with regard to the personal data received
• Sub-processors may only be commissioned with the written permission of the person responsible

You can find out what such an AVV actually looks like, for example, at https://www.wko.at/service/wirtschaftsrecht-gewerberecht/eu-dsgvo-mustervertrag-auftragsverarbeitung.html watch. A sample contract is presented here.

cookies

Cookies summary👥 Affected: Visitors to the website 🤝 Purpose: depends on the respective cookie. More details can be found below or from the manufacturer of the software that sets the cookie. 📓 Processed data: Depends on the cookie used in each case. More details can be found below or from the manufacturer of the software that sets the cookie. 📅 Storage period: depending on the cookie in question, can vary from hours to years ⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What are cookies?

Our website uses HTTP cookies to store user-specific data.
In the following, we explain what cookies are and why they are used so that you can better understand the following privacy policy.

Whenever you browse the Internet, you use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

One thing is undeniable: Cookies are really useful helpers. Almost all websites use cookies. More specifically, they are HTTP cookies, as there are also other cookies for other areas of application. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically stored in the cookie folder, which is the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data about you, such as language or personal page settings. When you visit our site again, your browser transmits the “user-related” information back to our site. Thanks to cookies, our website knows who you are and offers you the settings you are used to. In some browsers, each cookie has its own file, in others, such as Firefox, all cookies are stored in a single file.

The graphic below shows a possible interaction between a web browser, such as Chrome, and the web server. The web browser requests a website and receives back a cookie from the server, which the browser uses again as soon as another page is requested.

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be assessed individually, as each cookie stores different data. The expiration time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other “malware.” Cookies also cannot access information on your PC.

For example, cookie data can look like this:

Name: _ga
value: GA1.2.1326744211.152112822028-9
Usage: Distinction of website visitors
Expiration date: after 2 years

A browser should be able to support these minimum sizes:

• At least 4096 bytes per cookie
• At least 50 cookies per domain
• At least 3000 cookies in total

What types of cookies are there?

The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the privacy policy. At this point, we would like to briefly discuss the different types of HTTP cookies.

There are 4 types of cookies:

Essential cookies
These cookies are necessary to ensure basic functions of the website. For example, these cookies are needed when a user places a product in the shopping cart, then continues browsing on other pages and only goes to the checkout later. These cookies do not delete the shopping cart, even if the user closes their browser window.

Purpose-for cookies
These cookies collect information about user behavior and whether the user receives any error messages. These cookies are also used to measure the loading time and behavior of the website with different browsers.

Targeted cookies
These cookies make for a better user experience. For example, entered locations, font sizes, or form data are saved.

advertising cookies
These cookies are also known as targeting cookies. They are used to deliver individually tailored advertising to the user. It can be very practical but also very annoying.

When you visit a website for the first time, you will usually be asked which of these types of cookies you would like to allow. And of course, this decision is also saved in a cookie.

If you want to know more about cookies and don't shy away from technical documentation, we recommend https://datatracker.ietf.org/doc/html/rfc6265, the Internet Engineering Task Force (IETF) Request for Comments called “HTTP State Management Mechanism.”

Purpose of processing via cookies

The purpose ultimately depends on the cookie in question. You can find more details below or contact the manufacturer of the software that sets the cookie.

Which data is processed?

Cookies are small assistants for many different tasks. Unfortunately, it is not possible to generalize which data is stored in cookies, but we will inform you about the processed or stored data as part of the following privacy policy.

Storage period of cookies

The storage period depends on the cookie in question and is explained below. Some cookies are deleted after less than an hour, and others can be stored on a computer for several years.

You also have influence on the storage period yourself. You can manually delete all cookies at any time via your browser (see also “Right of objection” below). In addition, cookies based on consent will be deleted at the latest after you withdraw your consent, although the legality of storage remains unaffected until then.

Right to object — how can I delete cookies?

You decide for yourself how and whether you want to use cookies. Regardless of which service or website the cookies come from, you always have the option to delete, deactivate or only partially allow cookies. For example, you can block third-party cookies but allow all other cookies.

If you want to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: Delete, enable, and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is about to be set. For each individual cookie, you can decide whether to allow the cookie or not. The procedure differs depending on the browser. It is best to search for the instructions in Google with the search term “delete cookies Chrome” or “deactivate cookies Chrome” in the case of a Chrome browser.

legal basis

The so-called “cookie guidelines” have been in place since 2009. It states that saving cookies is a consent (Article 6 (1) (a) GDPR) requires you to do so. However, there are still very different responses to these directives within EU countries. In Austria, however, this directive was implemented in Section 165 (3) of the Telecommunications Act (2021). In Germany, the cookie guidelines have not been implemented as national law. Instead, this guideline was largely implemented in Section 15 (3) of the Telemedia Act (TMG), which has been replaced by the Digital Services Act (DDG) since May 2024.

For absolutely necessary cookies, even if there is no consent, exist legitimate interests (Article 6 (1) (f) GDPR), which are in most cases economic in nature. We want to give visitors to the website a pleasant user experience and certain cookies are often absolutely necessary for this.

Insofar as cookies that are not absolutely necessary are used, this only happens with your consent. The legal basis in this respect is Article 6 (1) (a) GDPR.

In the following sections, you will be informed in more detail about the use of cookies, if the software used uses cookies.

Web analytics introduction

Web Analytics Privacy Policy Summary👥 Data subjects: Visitors to the website 🤝 Purpose: Evaluation of visitor information to optimize the website 📓 Processed data: Access statistics, which include data such as access locations, device data, access time and time, navigation behavior, click behavior and IP addresses. More details can be found in the web analytics tool used in each case. 📅 Storage period: depends on the web analytics tool used ⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is web analytics?

On our website, we use software to evaluate the behavior of website visitors, known as web analytics or web analysis for short. This involves collecting data that the respective analytical tool provider (also known as tracking tool) stores, manages and processes. With the help of the data, analyses of user behavior on our website are created and made available to us as a website operator. In addition, most tools offer various testing options. For example, we can test which offers or content are best received by our visitors. In return, we will show you two different offers for a limited period of time. After the test (so-called A/B test), we know which product or content our website visitors find more interesting. For such test methods, as well as for other analytics methods, user profiles can also be created and the data stored in cookies.

Why do we do web analytics?

With our website, we have a clear goal in mind: we want to deliver the best web offer on the market for our industry. In order to achieve this goal, we want to offer the best and most interesting offer on the one hand and make sure that you feel completely comfortable on our website on the other. With the help of web analysis tools, we can take a closer look at the behavior of our website visitors and then improve our website for you and us accordingly. For example, we can see how old our visitors are on average, where they come from, when our website is most visited, or which content or products are particularly popular. All this information helps us to optimize the website and thus optimally adapt it to your needs, interests and wishes.

Which data is processed?

Exactly which data is stored depends, of course, on the analysis tools used. However, it is usually stored, for example, which content you view on our website, which buttons or links you click on, when you visit a page, which browser you use, with which device (PC, tablet, smartphone, etc.) You visit the website or which computer system you use. If you agreed that location data may also be collected, this can also be processed by the web analysis tool provider.

Your IP address is also stored. According to the General Data Protection Regulation (GDPR), IP addresses are personal data. However, your IP address is usually stored pseudonymized (i.e. in an unrecognizable and abbreviated form). In principle, no direct data, such as your name, age, address or email address, is stored for the purpose of testing, web analysis and web optimization. All this data, if collected, is stored pseudonymized. This prevents you from being identified as a person.

The following example shows schematically how Google Analytics works as an example of client-based web tracking with JavaScript code.

How long the respective data is stored always depends on the provider. Some cookies only store data for a few minutes or until you leave the website, other cookies can store data for several years.

Duration of data processing

We will inform you about the duration of data processing below, provided that we have further information about this. In general, we only process personal data for as long as is absolutely necessary to provide our services and products. If required by law, such as in the case of accounting, this storage period may also be exceeded.

Right to object

You also have the right and option to withdraw your consent to the use of cookies or third parties at any time. This works either via our cookie management tool or via other opt-out features. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser.

legal basis

The use of web analytics requires your consent, which we have obtained with our cookie popup. This consent states Art. 6 para. 1 lit. a GDPR (consent) represents the legal basis for processing personal data, as may occur when collected by web analytics tools.

In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus technically and economically improving our offering. With the help of web analytics, we can identify website errors, identify attacks and improve profitability. The legal basis for this is Art. 6 para. 1 lit. f DSGVO (legitimate interests). However, we only use the tools if you have given your consent.

Since web analytics tools use cookies, we also recommend that you read our general privacy policy on cookies. To find out exactly which data you store and process, you should read the privacy statements of the respective tools.

Information about specific web analytics tools — if available — is available in the following sections.

Social media introduction

Social media privacy policy summary👥 Data subjects: Visitors to the website 🤝 Purpose: Presentation and optimization of our service, contact with visitors, interested parties, etc., advertising 📓 Processed data: Data such as telephone numbers, e-mail addresses, contact data, user behavior data, information about your device and your IP address.More details can be found in the respective social media tool used. 📅 Storage period: depending on the social media platforms used ⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f DSGVO (legitimate interests)

What is social media?

In addition to our website, we are also active on various social media platforms. User data can be processed so that we can target users who are interested in us via social networks. In addition, elements of a social media platform can also be embedded directly into our website. This is the case, for example, when you click on a so-called social button on our website and are redirected directly to our social media presence. So-called social media or social media are websites and apps that enable registered members to produce content, share content openly or in specific groups, and connect with other members.

Why do we use social media?

For years, social media platforms have been the place where people communicate and get in touch online. With our social media accounts, we can bring our products and services closer to interested parties. The social media elements integrated on our website help you to switch to our social media content quickly and without complications.

The data that is stored and processed through your use of a social media channel is primarily intended to be able to carry out web analyses. The aim of these analyses is to be able to develop more accurate and personal marketing and advertising strategies. Depending on your behavior on a social media platform, the evaluated data can be used to draw appropriate conclusions about your interests and create so-called user profiles. This also enables the platforms to present you with tailor-made advertisements. Cookies are usually set in your browser for this purpose, which store data about your usage behavior.

We generally assume that we remain responsible for data protection, even if we use the services of a social media platform. However, the European Court of Justice has ruled that, in certain cases, the operator of the social media platform may be jointly responsible with us within the meaning of Article 26 GDPR. If this is the case, we will point this out separately and work on the basis of a relevant agreement. The essence of the agreement is then set out below on the affected platform.

Please note that when using social media platforms or our built-in elements, data from you outside the European Union may also be processed, as many social media channels, such as Facebook or Twitter, are American companies. As a result, you may no longer be able to easily claim or enforce your rights with regard to your personal data.

Which data is processed?

Exactly which data is stored and processed depends on the respective provider of the social media platform. But it usually involves data such as telephone numbers, email addresses, data that you enter in a contact form, user data such as which buttons you click, who you like or follow, when you visited which pages, information about your device and your IP address. Most of this data is stored in cookies. Especially if you yourself have a profile on the social media channel you visited and are logged in, data can be linked to your profile.

All data collected via a social media platform is also stored on the providers' servers. This means that only the providers have access to the data and can provide you with the appropriate information or make changes.

If you want to know exactly which data is stored and processed by social media providers and how you can object to data processing, you should carefully read the company's respective privacy policy. Even if you have questions about data storage and data processing or would like to assert appropriate rights, we recommend that you contact the provider directly.

Duration of data processing

We will inform you about the duration of data processing below, provided that we have further information about this. For example, the social media platform Facebook stores data until it is no longer needed for its own purpose. However, customer data that is compared with your own user data will be deleted within just two days. In general, we only process personal data for as long as is absolutely necessary to provide our services and products. If required by law, such as in the case of accounting, this storage period may also be exceeded.

Right to object

You also have the right and option to withdraw your consent to the use of cookies or third parties such as embedded social media elements at any time. This works either via our cookie management tool or via other opt-out features. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser.

Since social media tools may use cookies, we also recommend our general privacy policy about cookies. To find out exactly which data you store and process, you should read the privacy statements of the respective tools.

legal basis

If you have agreed that your data can be processed and stored through integrated social media elements, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). In principle, if you have given your consent, your data will also be processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR) stored and processed in fast and good communication with you or other customers and business partners. However, we only use the tools if you have given your consent. Most social media platforms also set cookies in your browser to store data. We therefore recommend that you read our privacy policy on cookies carefully and view the privacy policy or cookie policy of the respective service provider.

Information on specific social media platforms — if available — can be found in the following sections.

Instagram privacy policy

Instagram privacy policy summary👥 Data subjects: Visitors to the website 🤝 Purpose: Optimizing our service 📓 Processed data: Data such as data on user behavior, information about your device and your IP address.More details can be found below in the privacy policy. 📅 Storage period: until Instagram no longer needs the data for its purposes ⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is Instagram?

We have integrated Instagram features on our website. Instagram is a social media platform owned by Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram has been a subsidiary of Meta Platforms Inc. since 2012 and is one of the Facebook products. Embedding Instagram content on our website is called embedding. This allows us to show you content such as buttons, photos or videos from Instagram directly on our website. When you visit websites on our website that have integrated an Instagram function, data is transmitted to Instagram, stored and processed. Instagram uses the same systems and technologies as Facebook. Your data is therefore processed across all Facebook companies.

In the following, we want to give you a more detailed insight into why Instagram collects data, what data is involved and how you can largely control data processing. Since Instagram is part of Meta Platforms Inc., we obtain our information from the Instagram guidelines on the one hand, but also from the meta privacy policies themselves on the other hand.

Instagram is one of the most well-known social media networks worldwide. Instagram combines the benefits of a blog with the benefits of audiovisual platforms such as YouTube or Vimeo. You can upload photos and short videos to “Insta” (as many of the users casually call the platform), edit them with various filters and also share them on other social networks. And if you don't want to be active yourself, you can just follow other interesting users.

Why do we use Instagram on our website?

Instagram is the social media platform that has really gone through the roof in recent years. And, of course, we too have reacted to this boom. We want you to feel as comfortable as possible on our website. That is why it goes without saying that we prepare our content in a varied way. Through the embedded Instagram functions, we can enrich our content with helpful, funny or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the data collected can also be useful for personalized advertising on Facebook. This means that only people who are really interested in our products or services receive our ads.

Instagram also uses the collected data for measurement and analysis purposes. We get summarized statistics and thus more insight into your wishes and interests. It is important to mention that these reports do not personally identify you.

What data is stored by Instagram?

If you come across one of our pages that have built-in Instagram features (such as Instagram images or plug-ins), your browser automatically connects to Instagram's servers. Data is sent to Instagram, stored and processed. Regardless of whether you have an Instagram account or not. This includes information about our website, about your computer, about purchases you have made, about advertisements that you see and how you use our offer. In addition, the date and time of your interaction with Instagram are also saved. If you have an Instagram account or are logged in, Instagram stores significantly more data about you.

Facebook distinguishes between customer data and event data. We assume that this is exactly the case with Instagram. Customer data includes name, address, telephone number and IP address. This customer data will only be sent to Instagram if it has been “hashed” beforehand. Hashing means that a data set is converted into a string. This allows you to encrypt contact data. In addition, the “event data” mentioned above is also transmitted. Facebook — and therefore Instagram — means “event data” as data about your user behavior. It may also happen that contact data is combined with event data. The contact data collected is compared with the data that Instagram already has about you.

The collected data is transmitted to Facebook via small text files (cookies), which are usually set in your browser. Depending on the Instagram features you use and whether you have an Instagram account yourself, different amounts of data are stored.

We assume that data processing on Instagram works the same as on Facebook. That means: if you have an Instagram account or www.instagram.com have visited, Instagram has set at least one cookie. If this is the case, your browser sends information to Instagram via the cookie as soon as you come into contact with an Instagram function. After 90 days at the latest (after reconciliation), this data will be deleted or anonymized. Although we have worked intensively on Instagram's data processing, we cannot say exactly what data Instagram collects and stores.

In the following, we will show you cookies that are set in your browser at least when you click on an Instagram feature (such as a button or an Insta image). In our test, we'll assume that you don't have an Instagram account. If you are logged in to Instagram, significantly more cookies are of course set in your browser.

These cookies were used in our test:

Name: csrftoken
value: “”
Usage: It is highly likely that this cookie is set for security reasons to prevent falsification of requests. However, we were unable to find out more precisely.
Expiration date: after one year

Name: mid
value: “”
Usage: Instagram uses this cookie to optimize its own services and offers within and outside Instagram. The cookie sets a unique user ID.
Expiration date: at the end of the session

Name: fbsr_112822028124024
value: no details
Usage: This cookie stores the login request for users of the Instagram app.
Expiration date: at the end of the session

Name: rur
value: ATN
Usage: This is an Instagram cookie that ensures functionality on Instagram.
Expiration date: at the end of the session

Name: URLgen
value: “{” 194.96.75.33”: 1901} :1ietyv:y833k2_ujkvxgye112822028”
Usage: This cookie is used for Instagram's marketing purposes.
Expiration date: at the end of the session

Note: We cannot claim completeness here. Which cookies are set in each individual case depends on the embedded functions and your use of Instagram.

How long and where is the data stored?

Instagram shares the information received between Facebook companies with external partners and with people you connect with worldwide. Data processing is carried out in compliance with our own data policy. Your data is distributed on Facebook servers all over the world, including for security reasons. Most of these servers are located in the USA.

How can I delete my data or prevent data storage?

Thanks to the General Data Protection Regulation, you have the right to access, transfer, correct and delete your data. You can manage your data in Instagram settings. If you want to completely delete your data on Instagram, you must permanently delete your Instagram account.

And this is how deleting the Instagram account works:

First, open the Instagram app, go down to the bottom of your profile page and click on “Help Center.” You are now on the company's website. On the website, click “Manage Your Account” and then click “Delete Your Account.”

If you delete your account completely, Instagram will delete posts such as your photos and status updates. Information that other people have shared about you is not part of your account and will therefore not be deleted.

As mentioned above, Instagram primarily stores your data via cookies. You can manage, disable, or delete these cookies in your browser. Depending on your browser, the administration always works a bit differently. Under the “Cookies” section, you will find the corresponding links to the respective instructions of the most popular browsers.

You can also always set up your browser so that you are always informed when a cookie is about to be set. You can then always decide individually whether you want to allow the cookie or not.

legal basis

If you have agreed that your data can be processed and stored through integrated social media elements, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). In principle, your data is also processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR) stored and processed in fast and good communication with you or other customers and business partners. However, we only use the integrated social media elements if you have given your consent. Most social media platforms also set cookies in your browser to store data. We therefore recommend that you read our privacy policy on cookies carefully and view the privacy policy or cookie policy of the respective service provider.

Instagram also processes data from you in the USA, among others. Instagram or Meta Platforms is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information about this at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

Instagram also uses so-called standard contractual clauses (= Art. 46, paragraphs 2 and 3 GDPR). Standard Contractual Clauses (SCCs) are sample templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if they are transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the Standard Contractual Clauses, Instagram undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision by the EU Commission. You can find the resolution and the corresponding standard contractual clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

We have tried to provide you with the most important information about data processing by Instagram. Auf https://privacycenter.instagram.com/policy/ Can you take a closer look at Instagram's data guidelines.

Blogs and publication media Introduction

Blogs and publication media Privacy Policy Summary👥 Data subjects: Visitors to the website 🤝 Purpose: Presentation and optimization of our service and communication between website visitors, security measures and administration 📓 Processed data: Data such as contact details, IP address and published content. More details can be found in the tools used. 📅 Storage period: depending on the tools used ⚖️ Legal bases: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests), Art. 6 para. 1 lit. f GDPR (legitimate interests). 1 S. 1 lit. b. GDPR (contract)

What are blogs and publishing media?

We use blogs or other means of communication on our website, with which we can communicate with you on the one hand and you can also communicate with us on the other hand. Your data may also be stored and processed by us. This may be necessary so that we can display content accordingly, communication works and increase security. In our data protection text, we generally address which data can be processed by you. Exact information about data processing always depends on the tools and functions used. In the privacy policies of the individual providers, you will find detailed information about data processing.

Why do we use blogs and publishing media?

Our biggest concern with our website is to offer you interesting and exciting content and at the same time your opinions and content are important to us. That is why we want to create a good interactive exchange between us and you. With various blogs and publishing options, we can achieve just that. For example, you can comment on our content, comment on other comments, or in some cases make contributions yourself.

Which data is processed?

Exactly which data is processed always depends on the communication functions we use. IP address, user name and published content are very often stored. This is primarily done to ensure security protection, prevent spam and to be able to take action against illegal content. Cookies can also be used to store data. These are small text files that are stored in your browser with information. You can find out more about the data collected and stored in our individual sections and in the privacy policy of the respective provider.

Duration of data processing

We will inform you about the duration of data processing below, provided that we have further information about this. For example, post and comment functions save data until you opt out of saving data. In general, personal data is only stored for as long as is absolutely necessary to provide our services.

Right to object

You also have the right and option to withdraw your consent to the use of cookies or third-party communication tools at any time. This works either via our cookie management tool or via other opt-out features. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser.

Since publication media may also use cookies, we also recommend our general privacy policy on cookies. To find out exactly which data you store and process, you should read the privacy statements of the respective tools.

legal basis

We use the means of communication primarily on the basis of our legitimate interests (Art. 6 para. 1 lit. f DSGVO) in communicating quickly and effectively with you or other customers, business partners and visitors. Insofar as the use serves to process or initiate contractual relationships, the legal basis is also Article 6 (1) (b) GDPR.

Certain processing operations, in particular the use of cookies and the use of comment or message functions, require your consent. If and to the extent that you have agreed that your data can be processed and stored through integrated publication media, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). Most communication features we use set cookies in your browser to store data. We therefore recommend that you read our privacy policy on cookies carefully and view the privacy policy or cookie policy of the respective service provider.

Information about specific tools — if available — can be found in the following sections.

Security & Anti-Spam

Security & Anti-Spam Privacy Policy Summary👥 Data subjects: Visitors to the website 🤝 Purpose: cybersecurity 📓 Processed data: Data such as your IP address, name or technical data such as browser version More details can be found below and in the individual data protection texts. 📅 Storage period: Most of the data is stored until it is no longer needed to perform the service ⚖️ Legal bases: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is security & anti-spam software?

With so-called security & anti-spam software, you and we can protect ourselves from various spam or phishing emails and possible other cyber attacks. Spam is advertising emails from a mass mailing that you did not ask for yourself. Such emails are also known as junk data and can also cause costs. Phishing emails, in turn, are messages that aim to build trust via fake messages or websites in order to obtain personal data. Anti-spam software usually protects against unwanted spam messages or malicious emails that could, for example, inject viruses into our system. We also use general firewall and security systems that protect our computers from unwanted network attacks.

Why do we use security & anti-spam software?

We attach particular importance to security on our website. After all, it is not only about our safety, but above all about your safety. Unfortunately, cyber threats are now part of everyday life in the world of IT and the Internet. Hackers often try to steal personal data from an IT system with the help of a cyber attack. And that is why a good immune system is absolutely essential. A security system monitors all incoming and outgoing connections to our network or computer. In order to achieve even greater security against cyber attacks, we use not only the standardized security systems on our computer but also other external security services. Unauthorized traffic of data is thus better prevented and this is how we protect ourselves from cyber crime.

Which data is processed by security & anti-spam software?

Exactly which data is collected and stored depends, of course, on the respective service. However, we always strive to only use programs that collect data very sparingly or only store data that is necessary to provide the service offered. In principle, the service can store data such as name, address, IP address, email address and technical data such as browser type or browser version. Any performance and log data can also be collected in order to identify potential incoming threats in good time. This data is processed as part of the Services and in compliance with applicable laws. This also includes the GDPR for US providers (via the standard contractual clauses). In some cases, these security services also work with third parties who may store and/or process data under instructions and in accordance with privacy policies and other security measures. Data is usually stored via cookies.

Duration of data processing

We will inform you about the duration of data processing below, provided that we have further information about this. For example, security programs store data until you or we revoke the data storage. In general, personal data is only stored for as long as is absolutely necessary to provide the services. Unfortunately, in many cases, we lack precise information from the providers about the length of storage.

Right to object

You also have the right and option to withdraw your consent to the use of cookies or third-party security software providers at any time. This works either via our cookie management tool or via other opt-out features. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser.

Since such security services may also use cookies, we recommend our general privacy policy about cookies. To find out exactly which data you store and process, you should read the privacy statements of the respective tools.

legal basis

We use security services primarily on the basis of our legitimate interests (Art. 6 para. 1 lit. f DSGVO) in a good security system against various cyber attacks.

Certain processing operations, in particular the use of cookies and the use of security features, require your consent. If you have agreed that your data can be processed and stored by integrated security services, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). Most services we use set cookies in your browser to store data. We therefore recommend that you read our privacy policy on cookies carefully and view the privacy policy or cookie policy of the respective service provider.

Information about specific tools — if available — can be found in the following sections.

Google reCAPTCHA privacy policy

Google reCAPTCHA privacy statement summary👥 Data subjects: Visitors to the website 🤝 Purpose: Optimizing our service performance and protection against cyber attacks 📓 Processed data: Data such as IP address, browser information, your operating system, restricted location and usage dataMore details can be found below in this privacy policy. 📅 Storage period: depending on the stored data ⚖️ Legal bases: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is reCAPTCHA?

Our ultimate goal is to secure and protect our website in the best possible way for you and for us. To ensure this, we use Google reCAPTCHA from Google Inc. For Europe, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With reCAPTCHA, we can determine whether you are really a flesh and blood person and not a robot or other spam software. We understand spam to mean any unsolicited information sent to us electronically. With classic CAPTCHAS, you usually had to solve text or image puzzles to verify. With reCAPTCHA from Google, we usually don't have to bother you with such puzzles. In most cases, it is sufficient to simply check the box and confirm that you are not a bot. With the new Invisible reCAPTCHA version, you don't even have to check a box anymore. In the course of this privacy policy, you will find out exactly how this works and, in particular, which data is used for this purpose.

reCAPTCHA is a free captcha service from Google that protects websites from spam software and misuse by non-human visitors. Most often, this service is used when you fill out forms on the Internet. A captcha service is a type of automatic Turing test that is intended to ensure that an action on the Internet is taken by a human and not by a bot. In the classic Turing test (named after computer scientist Alan Turing), a person determines the distinction between bot and human. With captchas, this is also done by the computer or a software program. Classic captchas work with small tasks that are easy for people to solve but present significant difficulties for machines. With reCAPTCHA, you no longer have to actively solve puzzles. The tool uses modern risk techniques to differentiate people from bots. All you have to do here is tick the text box “I am not a robot” or with Invisible reCAPTCHA, even that is no longer necessary. With reCAPTCHA, a JavaScript element is integrated into the source code and then the tool runs in the background and analyses your user behavior. From these user actions, the software calculates a so-called captcha score. Google uses this score to calculate how likely you are human even before you enter the captcha. reCAPTCHA or captchas in general are used whenever bots could manipulate or misuse certain actions (such as registrations, surveys, etc.).

Why do we use reCAPTCHA on our website?

We only want to welcome flesh-and-blood people to our site. Bots or spam software of all kinds can safely stay at home. That is why we do everything we can to protect ourselves and offer you the best possible user experience. For this reason, we use Google reCAPTCHA from Google. So we can be pretty sure that we will remain a “bot-free” website. By using reCAPTCHA, data is transmitted to Google to determine whether you are really a human being. reCAPTCHA is therefore used to secure our website and, as a result, your safety. For example, without reCAPTCHA, a bot could register as many email addresses as possible during registration in order to then “spam” forums or blogs with unwanted advertising content. With reCAPTCHA, we can avoid such bot attacks.

What data is stored by reCAPTCHA?

reCAPTCHA collects personal data from users to determine whether the actions on our website actually originate from people. The IP address and other data that Google requires for the reCAPTCHA service can therefore be sent to Google. Within the member states of the EU or other states party to the Agreement on the European Economic Area, IP addresses are almost always abbreviated before the data ends up on a server in the USA. The IP address is not combined with other data from Google unless you are signed in with your Google account while using reCAPTCHA. First, the reCAPTCHA algorithm checks whether Google cookies from other Google services (YouTube. Gmail, etc.) are placed. reCAPTCHA then sets an additional cookie in your browser and captures a snapshot of your browser window.

The following list of collected browser and user data is not intended to be exhaustive. Rather, they are examples of data that, according to our knowledge, are processed by Google.

• referrer URL (the address of the page from which the visitor comes)
• IP address (e.g. 256.123.123.1)
• Information about the operating system (the software that enables your computer to operate. Known operating systems include Windows, Mac OS X or Linux)
• cookies (small text files that store data in your browser)
• Mouse and keyboard behavior (any action you perform with the mouse or keyboard is saved)
• Date and language settings (which language or date you have preset on your PC is saved)
• All Javascript objects (JavaScript is a programming language that enables websites to adapt to the user. JavaScript objects can collect all sorts of data under one name)
• Screen resolution (shows how many pixels the image display consists of)

It is indisputable that Google uses and analyses this data even before you click on the “I am not a robot” check mark. With the Invisible reCAPTCHA version, even ticking is omitted and the entire recognition process runs in the background. Google does not tell you in detail how much and which data Google stores.

The following cookies are used by reCAPTCHA: In doing so, we are referring to the reCAPTCHA demo version from Google at https://www.google.com/recaptcha/api2/demo. All of these cookies require a unique identifier for tracking purposes. Here is a list of cookies that Google reCAPTCHA has set on the demo version:

Name: IDE
value: wqtumlnmv_qxyi_dgnplesknrnrpgxoy1k-paztakmbhi-112822028-8
Usage: This cookie is set by DoubleClick (also owned by Google) to register and report a user's actions on the website when dealing with advertisements. In this way, advertising effectiveness can be measured and appropriate optimization measures can be taken. IDE is stored in browsers under the doubleclick.net domain.
Expiration date: after one year

Name: 1P_JAR
value: 2019-5-14-12
Usage: This cookie collects website usage statistics and measures conversions. A conversion occurs, for example, when a user becomes a buyer. The cookie is also used to show users relevant ads. Furthermore, you can use the cookie to prevent a user from seeing the same ad more than once.
Expiration date: after one month

Name: ANIDE
value: u7j1v3dza1128220280xgzfmiqwpprwkor
Usage: We were unable to find out much information about this cookie. Google's privacy policy mentions the cookie in connection with “advertising cookies,” such as “DSID,” “FLC,” “AID,” “TAID.” ANID is stored under the google.com domain.
Expiration date: after 9 months

Name: CONSENT
value: Yes+AT.de+20150628-20-0
Usage: The cookie stores the status of a user's consent to use various Google services. CONSENT is also used for security purposes to verify users, prevent fraudulent login information and protect user data from unauthorized attacks.
Expiration date: after 19 years

Name: NID
value: 0wmuwqy112822028zilzqv_nmt3sdxwpem5q
Usage: NID is used by Google to tailor ads to your Google search. With the help of cookies, Google “remembers” your most frequently entered search queries or your previous interaction with ads. In this way, you always receive tailor-made advertisements. The cookie contains a unique ID to collect the user's personal preferences for advertising purposes.
Expiration date: after 6 months

Name: DV
value: GeaabbcjjmxcI0dsaaaanbqc112822028-4
Usage: As soon as you have checked the “I am not a robot” box, this cookie is set. The cookie is used by Google Analytics for personalized advertising. DV collects information in anonymized form and is also used to make user distinctions.
Expiration date: after 10 minutes

Note: This list cannot claim to be exhaustive, as experience has shown that Google changes the choice of its cookies over and over again.

How long and where is the data stored?

By inserting reCAPTCHA, data is transferred from you to the Google server. Google does not clearly explain where exactly this data is stored, even after repeated inquiries. Without having received confirmation from Google, it can be assumed that data such as mouse interaction, time spent on the website or language settings are stored on the European or American Google servers. The IP address that your browser transmits to Google is generally not combined with other Google data from other Google services. However, if you are logged in to your Google account while using the reCAPTCHA plug-in, the data will be combined. Google's different privacy policy applies to this.

How can I delete my data or prevent data storage?

If you do not want any data about you and your behavior to be transmitted to Google, you must completely log out of Google and delete all Google cookies before you visit our website or use the reCAPTCHA software. In principle, the data is automatically transmitted to Google as soon as you visit our site. To delete this data again, you must contact Google Support at https://support.google.com/?hl=de&tid=112822028 contact.

Therefore, when you use our website, you agree that Google LLC and its representatives automatically collect, process and use data.

Please note that when using this tool, your data may also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Data must therefore not simply be transferred to, stored and processed there, unless there are appropriate guarantees (such as EU standard contractual clauses) between us and the non-European service provider.

legal basis

If you have agreed that Google reCAPTCHA may be used, the legal basis for the corresponding data processing is this consent. This consent states Art. 6 para. 1 lit. a GDPR (consent) represents the legal basis for processing personal data, as may occur when collected by Google reCAPTCHA.

We also have a legitimate interest in using Google reCAPTCHA to optimize our online service and make it more secure. The corresponding legal basis for this is Art. 6 para. 1 lit. f DSGVO (legitimate interests). However, we only use Google reCAPTCHA if you have given your consent.

Google also processes data from you in the USA, among others. Google is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information about this at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

Google also uses so-called standard contractual clauses (= Article 46 (2) and (3) GDPR). Standard Contractual Clauses (SCCs) are sample templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if they are transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the Standard Contractual Clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision by the EU Commission. You can find the resolution and the corresponding standard contractual clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.

You can find out a bit more about reCAPTCHA on Google's web developer page at https://developers.google.com/recaptcha/. Google goes into more detail about the technical development of reCAPTCHA here, but precise information about data storage and privacy-related topics is also sought in vain there. A good overview of the basic use of data at Google can be found in Google's own privacy policy at https://policies.google.com/privacy.

Audio & video introduction

Audio & Video Privacy Policy Summary👥 Data subjects: Visitors to the website 🤝 Purpose: Optimizing our service 📓 Processed data: Data such as contact data, data on user behavior, information about your device and your IP address can be stored. More details can be found below in the relevant data protection texts. 📅 Storage period: Data is generally stored as long as it is necessary for the purpose of the service ⚖️ Legal bases: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (Legitimate Interests)

What are audio and video elements?

We have integrated audio or video elements into our website so that you can watch videos or listen to music/podcasts directly via our website. The content is provided by service providers. All content is therefore also obtained from the providers' corresponding servers.

These are integrated functional elements of platforms such as YouTube, Vimeo or Spotify. The use of these portals is usually free of charge, but paid content can also be published. With the help of these integrated elements, you can listen to or view the respective content via our website.

If you use audio or video elements on our website, your personal data may also be transmitted, processed and stored by service providers.

Why do we use audio & video elements on our website?

Of course, we want to provide you with the best offer on our website. And we are aware that content is no longer simply conveyed in text and static images. Instead of simply giving you a link to a video, we offer you audio and video formats directly on our website that are entertaining or informative and ideally even both. This expands our service and makes it easier for you to access interesting content. In addition to our texts and images, we therefore also offer video and/or audio content.

What data is stored by audio & video elements?

When you visit a page on our website that has an embedded video, for example, your server connects to the service provider's server. In doing so, data from you is also transferred to the third party provider and stored there. Some data is collected and stored regardless of whether you have an account with the third party provider or not. This usually includes your IP address, browser type, operating system, and other general information about your device. In addition, most providers also collect information about your web activity. This includes session duration, bounce rate, which button you clicked on or which website you use the service from. All this information is usually stored via cookies or pixel tags (also known as web beacons). Pseudonymized data is usually stored in cookies in your browser. You can always find out exactly which data is stored and processed in the privacy policy of the respective provider.

Duration of data processing

You can find out exactly how long the data is stored on the third-party providers' servers either below in the data protection text of the respective tool or in the provider's privacy policy. In principle, personal data is only ever processed for as long as is absolutely necessary to provide our services or products. This usually also applies to third-party providers. In most cases, you can assume that certain data will be stored on third-party providers' servers for several years. Data can be stored for different lengths of time, especially in cookies. Some cookies are deleted after you leave the website, others may be stored in your browser for a few years.

Right to object

You also have the right and option to withdraw your consent to the use of cookies or third parties at any time. This works either via our cookie management tool or via other opt-out features. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser. The lawfulness of processing up to the time of withdrawal remains unaffected.

Since the integrated audio and video functions on our site usually also use cookies, you should also read our general privacy policy about cookies. In the privacy policies of the respective third-party providers, you can find out more about the handling and storage of your data.

legal basis

If you have agreed that your data can be processed and stored through integrated audio and video elements, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). In principle, your data is also processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR) stored and processed in fast and good communication with you or other customers and business partners. However, we only use the integrated audio and video elements if you have given your consent.

YouTube privacy policy

YouTube privacy policy summary👥 Data subjects: Visitors to the website 🤝 Purpose: Optimizing our service 📓 Processed data: Data such as contact data, data on user behavior, information about your device and your IP address can be stored. More details can be found below in this privacy policy. 📅 Storage period: Data generally remains stored as long as it is necessary for the purpose of the service ⚖️ Legal bases: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (authorized person) interests)

What is YouTube?

We have included YouTube videos on our website. This allows us to present interesting videos to you directly on our website. YouTube is a video portal that has been a subsidiary of Google since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. When you visit a page on our website that has embedded a YouTube video, your browser automatically connects to the YouTube or Google servers. This involves the transfer of various data (depending on settings). Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all data processing in Europe.

In the following, we would like to explain to you in more detail which data is processed, why we have included YouTube videos and how you can manage or delete your data.

On YouTube, users can watch, rate, comment and upload videos themselves for free. Over the last few years, YouTube has become one of the most important social media channels worldwide. So that we can display videos on our website, YouTube provides a code snippet that we have included on our site.

Why do we use YouTube videos on our website?

YouTube is the video platform with the most visitors and the best content. We strive to provide you with the best possible user experience on our website. And of course, interesting videos should not be missing. With the help of our embedded videos, we provide you with other helpful content in addition to our texts and images. In addition, our website is easier to find on the Google search engine thanks to the embedded videos. Even though we place advertisements via Google Ads, Google — thanks to the data collected — can really only show these ads to people who are interested in our offers.

What data does YouTube store?

As soon as you visit one of our pages that has a YouTube video installed, YouTube sets at least one cookie that stores your IP address and our URL. If you are logged into your YouTube account, YouTube can associate your interactions on our website with your profile, usually using cookies. This includes data such as session duration, bounce rate, approximate location, technical information such as browser type, screen resolution, or your Internet service provider. Other data may include contact details, any reviews, sharing content via social media, or adding to your favorites on YouTube.

If you're not signed in to a Google account or YouTube account, Google stores data with a unique identifier that is linked to your device, browser, or app. For example, your preferred language setting is retained. But a lot of interaction data cannot be saved because fewer cookies are set.

In the following list, we show cookies that were set in a test in the browser. On the one hand, we show cookies that are set without a logged in YouTube account. On the other hand, we show cookies that are set with a logged-in account. The list cannot claim to be complete because user data always depends on interactions on YouTube.

Name: YSC
value: B9-cv6oji5y112822028-1
Usage: This cookie registers a unique ID to store statistics of the video watched.
Expiration date: after the end of the session

Name: PREF
value: f1=50000000
Usage: This cookie also registers your unique ID. Through PREF, Google receives statistics on how you use YouTube videos on our website.
Expiration date: after 8 months

Name: GPS
value: 1
Usage: This cookie registers your unique ID on mobile devices to track GPS location.
Expiration date: after 30 minutes

Name: VISITOR_INFO1_LIVE
value: 95chz8BagYu
Usage: This cookie tries to estimate the user's bandwidth on our websites (with built-in YouTube video).
Expiration date: after 8 months

Other cookies that are set when you are signed in with your YouTube account:

Name: APISID
value: zillvclzskqgsswi/AU1AZI6HY7112822028-
Usage: This cookie is used to create a profile about your interests. The data is used for personalized advertisements.
Expiration date: after 2 years

Name: CONSENT
value: Yes+AT.de+20150628-20-0
Usage: The cookie stores the status of a user's consent to use various Google services. CONSENT is also used for security purposes to verify users and protect user data from unauthorized attacks.
Expiration date: after 19 years

Name: HSID
value: Acrwpguik9dveht0i
Usage: This cookie is used to create a profile about your interests. This data helps to display personalized advertising.
Expiration date: after 2 years

Name: LOGIN_INFO
value: Afmmf2swrqihall6al...
Usage: Information about your login details is stored in this cookie.
Expiration date: after 2 years

Name: SAPISID
value: 7oapxog-pzsjuuf5/anudduisj9ijz2vdm
Usage: This cookie works by uniquely identifying your browser and device. It is used to create a profile about your interests.
Expiration date: after 2 years

Name: SID
value: OqfnkjaSi112822028-
Usage: This cookie stores your Google account ID and last login time in a digitally signed and encrypted form.
Expiration date: after 2 years

Name: SIDCC
value: An0-tyuqub2jocdtyl
Usage: This cookie stores information about how you use the website and what advertising you may have seen before visiting our site.
Expiration date: after 3 months

How long and where is the data stored?

The data that YouTube receives and processes from you is stored on Google servers. Most of these servers are located in America. Under https://www.google.com/about/datacenters/locations/?hl=de See exactly where Google's data centers are located. Your data is spread across the servers. As a result, the data can be retrieved more quickly and is better protected against manipulation.

Google stores the collected data for different lengths of time. You can delete some data at any time, others are automatically deleted after a limited period of time and still others are stored by Google over a longer period of time. Some data (such as items from My Activity, photos or documents, products) stored in your Google Account is saved until you delete it. Even if you're not signed in to a Google account, you can delete some data associated with your device, browser, or app.

How can I delete my data or prevent data storage?

In principle, you can manually delete data from your Google account. With the automatic deletion function of location and activity data introduced in 2019, information is stored depending on your decision — either for 3 or 18 months and then deleted.

Regardless of whether you have a Google account or not, you can configure your browser to delete or disable cookies from Google. Depending on which browser you use, this works in different ways. Under the “Cookies” section, you will find the corresponding links to the respective instructions of the most popular browsers.

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is about to be set. For each individual cookie, you can decide whether to allow it or not.

legal basis

If you have agreed that your data can be processed and stored through integrated YouTube elements, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). In principle, your data is also processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR) stored and processed in fast and good communication with you or other customers and business partners. However, we only use the integrated YouTube elements if you have given your consent. YouTube also sets cookies in your browser to store data. We therefore recommend that you read our privacy policy on cookies carefully and view the privacy policy or cookie policy of the respective service provider.

Youtube also processes data from you in the USA, among others. Youtube or Google is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information about this at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

Google also uses so-called standard contractual clauses (= Article 46 (2) and (3) GDPR). Standard Contractual Clauses (SCCs) are sample templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if they are transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the Standard Contractual Clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision by the EU Commission. You can find the resolution and the corresponding standard contractual clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.

Since YouTube is a subsidiary of Google, there is a joint privacy policy. If you would like to learn more about how we handle your data, we recommend the privacy policy at https://policies.google.com/privacy?hl=de

Content search provider introduction

Content search provider privacy policy summary👥 Data subjects: Visitors to the website 🤝 Purpose: Improving user experience 📓 Processed data: Which data is processed depends heavily on the services used. This is usually an IP address, search interests and/or technical data. More details can be found in the tools used in each case. 📅 Storage period: depends on the tools used ⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is a content search provider?

By now, we have already published a lot of content on our website. And of course we don't want them to be forgotten just because they can't be found. That is why we use a content search provider on our website. I'm sure you know big search engines like Google. A content search provider is basically also a search engine, which, unlike Google, does not crawl the entire web for content, but only the website you are on. Using a text field, you can enter terms that match the content you are looking for and the search program will find the desired posts for you. If you use the integrated search function, your personal data may also be processed.

Why do we use a content search provider?

If you look around on our website, you'll quickly notice how much useful content we've published over the years. There are real treasures and we want you to find them quickly without having to click around. With a content search function directly on our website, you can quickly and easily find the content you are looking for using keywords that match the topic you are looking for. This feature is really handy and we also see it as our job to make your life on our website as pleasant and helpful as possible. That is why we have decided to integrate a content search program into our website.

Which data is processed?

When you use the search function on our website, the integrated content search provider (such as Algolia Places or Giphy) can automatically receive and save data from you. This includes technical data about your browser as well as data such as your IP address, device ID and the search terms entered. Please make sure that IP addresses are personal data. The providers' privacy policies state that this information is collected and stored to increase security and improve their own services. The automatically collected usage data, which does not include personal data and is processed in anonymized form, can also be used for analysis purposes. Some providers also share this anonymized data with third parties. To find out more about this, we recommend that you read the specific data protection statements of the individual providers carefully. Cookies are usually also set in your browser so that the services work properly. You can find out more about cookies in our general “Cookies” section. You can find out whether and which cookies the individual search tools use — if available — below or in the corresponding privacy policies of the integrated tools.

How long and where is the data stored?

Basically, every content search provider processes different data. Therefore, this general section cannot specifically address the data processing of the individual tools. However, the services usually only store personal data as long as this is necessary for the tools to function properly. Some services (such as Giphy) also retain personal data longer if required by legal obligations. Most providers also keep data for longer in depersonalized form. Content search providers may also use cookies to store various data. You can read more about this in our general section on cookies. If you want to know something about the specific cookies that a search provider uses, we recommend the privacy policy of the providers we use. You can usually find an example list of the cookies used there.

Right to object

Always be aware that if you do not want to, no personal data about you may be processed. You always have the right to access your personal data and to object to its use. You can also withdraw your consent at any time using the cookie consent tool or other opt-out options. You can also easily manage, delete or deactivate used cookies yourself via your browser. If you delete cookies, some features of the tool may no longer work. So please don't be surprised about that. How you manage cookies in your browser also depends on the browser you use. In the “Cookies” section, you will also find links to the instructions for the most important browsers.

legal basis

If you have agreed that a content search provider may be used, the legal basis for the corresponding data processing is this consent. According to Article 6 (1) (a) GDPR (consent), this consent is the legal basis for the processing of personal data, as may occur when collected by a content search provider.

We also have a legitimate interest in using a content search provider to optimize our service on our website. The corresponding legal basis for this is Art. 6 para. 1 lit. f DSGVO (legitimate interests). However, we only ever use a content search provider if you have given your consent. We absolutely want to have this stated again at this stage.

Information about specific content search providers is available in the following sections.

Other introduction

Miscellaneous privacy policy summary👥 Data subjects: Visitors to the website 🤝 Purpose: Improving user experience 📓 Processed data: Which data is processed depends heavily on the services used. This is usually an IP address and/or technical data. More details can be found in the tools used in each case. 📅 Storage period: depends on the tools used ⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What falls under “miscellaneous”?

The “Other” category includes services that do not fit into one of the above categories. These are usually various plugins and integrated elements that improve our website. As a rule, these functions are purchased from third parties and integrated into our website. These include web search services such as Algolia Place, Giphy, Programmable Search Engine or online services for weather data such as OpenWeather.

Why do we use other third parties?

With our website, we want to offer you the best web offer in our industry. A website has long been more than just a business card for companies. Rather, it is a place that should help you find what you're looking for. In order to always make our website even more interesting and helpful for you, we use various third-party services.

Which data is processed?

Whenever elements are integrated into our website, your IP address is transmitted to the respective provider, stored and processed there. This is necessary because otherwise the content will not be sent to your browser and will therefore not be displayed accordingly. It may also happen that service providers also use pixel tags or web beacons. These are small graphics on websites that record a log file and can also analyse this file. With the information received, providers can improve their own marketing measures. In addition to pixel tags, such information (such as which button you click or when you visit which page) can also be stored in cookies. In addition to analysis data on your web behavior, it can also store technical information such as your browser type or operating system. Some providers can also link the data obtained with other internal services or even with third-party providers. Each provider handles your data differently. We therefore recommend that you carefully read the privacy policies of the respective services. As a matter of principle, we make every effort to only use services that deal very carefully with the issue of data protection.

Duration of data processing

We will inform you about the duration of data processing below, provided that we have further information about this. In general, we only process personal data for as long as is absolutely necessary to provide our services and products.

legal basis

If we ask you for your consent and you also agree that we may use the service, this is considered the legal basis for processing your data (Article 6 (1) (a) GDPR). In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus technically and economically improving our offering. The legal basis for this is Art. 6 para. 1 lit. f DSGVO (legitimate interests). However, we only use the tools if you have given your consent.

Information about the specific tools — if available — is available in the following sections.

Explanation of terms used

We always strive to make our privacy policy as clear and understandable as possible. However, this is not always easy, especially when it comes to technical and legal topics. It often makes sense to use legal terms (such as personal data) or certain technical terms (such as cookies, IP address). However, we do not want to use them without explanation. Below is an alphabetical list of important terms used, which we may not have addressed sufficiently in the previous privacy policy. If these terms have been taken from the GDPR and they are definitions, we will also quote the GDPR texts here and, if necessary, add our own explanations.

Contract processor

Definition under Article 4 of the GDPR

For the purposes of this Regulation, the term means:

“Contract processor” a natural or legal person, public authority, agency or other body which processes personal data on behalf of the person responsible;

Explanatory note: As a company and website owner, we are responsible for all data that we process from you. In addition to those responsible, there may also be so-called contract processors. This includes every company or person that processes personal data on our behalf. Contract processors may therefore include, in addition to service providers such as tax consultants, hosting or cloud providers, payment or newsletter providers or large companies such as Google or Microsoft.

consent

Definition under Article 4 of the GDPR

For the purposes of this Regulation, the term means:

“Consent” to the data subject, any voluntary, informed and unequivocal statement of intent in the specific case, in the form of a statement or other unequivocal affirmative act by which the data subject indicates that he or she agrees to the processing of personal data concerning him or her;

Explanatory note: Websites generally provide such consent via a cookie consent tool. I'm sure you know that. Whenever you visit a website for the first time, you will usually be asked via a banner whether you agree or consent to data processing. In most cases, you can also make individual settings and thus decide for yourself which data processing you allow and which you do not. If you do not consent, no personal data about you may be processed. In principle, consent can of course also be given in writing, i.e. not via a tool.

personal data

Definition under Article 4 of the GDPR

For the purposes of this Regulation, the term means:

“personal data” any information relating to an identified or identifiable natural person (hereinafter “data subject”); identifiable is a natural person who, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more specific characteristics, expresses the physical, physiological, genetic, psychological, economic, cultural or social identity of that natural person, can be identified;

Explanatory note: Personal data is therefore all data that can identify you as a person. This is usually data such as:

• name
• address
• email address
• postal address
• phone number
• birthdate
• Identification numbers such as social security number, tax identification number, identity card number or student ID number
• Bank details such as account number, credit information, account balances, etc.

According to the European Court of Justice (ECJ), yours also counts IP address for personal data. Based on your IP address, IT experts can determine at least the approximate location of your device and then you as the connection owner. Therefore, saving an IP address also requires a legal basis within the meaning of the GDPR. There are also so-called “special categories” of personal data, which is also particularly worthy of protection. These include:

• racial and ethnic origin
• political opinions
• religious or ideological convictions
• trade union membership
• genetic data, such as data taken from blood or saliva samples
• biometric data (this is information about psychological, physical or behavioral characteristics that can identify a person).
  health data
• Data on sexual orientation or sex life

profiling

Definition under Article 4 of the GDPR

For the purposes of this Regulation, the term means:

“Profiling” any type of automated processing of personal data, which consists of using this personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects relating to that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behavior, whereabouts or changes of location;

Explanatory note: Profiling involves collecting various pieces of information about a person in order to find out more about that person. In the web sector, profiling is often used for advertising purposes or even for credit checks. For example, web or advertising analysis programs collect data about your behavior and interests on a website. This results in a special user profile, which can be used to display advertising specifically to a target group.

person responsible

Definition under Article 4 of the GDPR

For the purposes of this Regulation, the term means:

“Responsible person” the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of processing personal data; where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law;

Explanatory note: In our case, we are responsible for processing your personal data and are therefore the “responsible person”. When we share collected data with other service providers for processing, these are “contract processors.” For this, an “Order Processing Agreement (AVV)” must be signed.

workmanship

Definition under Article 4 of the GDPR

For the purposes of this Regulation, the term means:

“Processing” any process or series of operations carried out with or without the aid of automated processes relating to personal data, such as collecting, collecting, organizing, storing, adapting or modifying, reading, querying, using, disclosing through transmission, dissemination or any other form of provision, reconciliation or linking, restriction, deletion or destruction;

Note: When we talk about processing in our privacy policy, we mean any type of data processing. As mentioned in the original GDPR statement above, this includes not only the collection but also the storage and processing of data.

All texts are protected by copyright.

Source: Created with Privacy generator by AdSimple

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